Rebrand and design execution for the Prefontaine Classic -- the nation's premiere track and field meet. The 2023 edition of the meet was the Wanda Diamond League Final and the branding played into the color story of the diamond league, as well as into the rebellious nature the the man the meet is named after -- Steve Prefontaine. The meet is held in Eugene, Oregon each year and serves as a way to remember "Pre" nearly 50 years after his untimely death.
