U.S. Olympic Team Trials - Track & Field

Medals, Bibs, Motion Graphics, and Fan Festival Environmental design for the 2024 edition of the Olympic Team Trials at Hayward Field. The challenge of this event in particular was to come up with a branding system for the festival that complimented and did not clash with the USOPC branding for the event itself.

For the fan Festival and TrackTown24 specific branding, the number 8 played a suttle underlying role, as it was the 8th time that the Trials have been held at Hayward. The main 'pinwheel' mark has 8 towers and is a nod as well to the original pinwheel logo of the 1972 Trials. The number 8 is also hidden in the main wordmark. For a consistent border, the silhouette of the current stadium is used.